Social gambling future for casinos
Casinos that are land based need to consider a social gaming strategy that implies lower risks. Experts in the filed believe that social gaming can help bricks-and-mortar casinos improve their revenue stream and provide a boost to the industry, especially since online gambling is gaining ground cross-country.
With the launch of MyVegas free social casino app the industry is seeing a steady influx of people that are more and more interested in accumulating loyalty currency that ultimately offer real-life rewards, such as a two day trip to Vegas for two. Industry leaders believe that this new interest in land based casino is solely due to apps of this kind being developed, whereas if the offers would simply have come by mail, email, or phone messaging it is most likely that people would not respond in the same manner.
The idea behind promoting casinos through social media is that casinos would be able to attract players through a social platform thus providing a completely changed and renewed gambling experience. Transparency Market Research recently released a report according to which the global social gaming marketplace is predicted to reach $17.4 billion in revenue by 2019.
With 205 million players in 2013 taking advantage of this relatively new social gambling market, SuperData Research foresees this number to grow to 269 million by 2016. The global market has grown by a considerable 47% over a period of one year, between 2012 and 2013, and is expected to reach $4.4 billion in earnings by 2015.
Marketing Results Inc. Vice-President Craig Border confirms that “Many consider social gaming to be the newest and strongest prospect for the future of the gaming industry.” He goes on adding that “There are plenty of numbers to support this position, the potential is huge.” With the future of online social gambling definitely looking up and over 70% of gamblers being under the age of 50, it is projected that the market will continue growing and bringing in a fresh flow of income.