Microgaming’s continuous growth

Microgaming’s continuous growth

All self-respected gamblers know about the world’s leading casino game and software provider Microgaming, but not everyone knows the history behind this titan’s great success.

Microgaming is not only an innovator in terms of the game range it provides but also with respect to the features it has incorporated over time. The company was the first in the world to introduce branded pokies into the global online gambling market. Tomb Raider, that recently celebrated 10 years of success, is based on the well-known and loved video game of the same name.

Microgaming CEO Roger Raatgever acknowledges the importance of acquiring the license for such a game “The Tomb Raider brand is instantly recognizable, so when we signed the licensing agreement back in 2004, we were incredibly excited.”

Following the success of the first game, in 2008 the Tomb Raider- Secret of the Sword online pokies game came out and raised just as much following, if not more, than the original.

This initial investment gave way for the creation of other notorious games such as Game of Thrones, The Dark Knight, Playboy, Battlestar Galactica, and Terminator II. Most of them being offered over mobile platforms now as well.

With the newest branded pokies game having launched just last month, Microgaming is once again staying ahead of the competition. The new Bridesmaids online video pokies game is based on a “comedy classic! The storyline, the characters and genuinely hilarious stand-out scenes combine to make it one of the most successful comedy films of all time” added Raatgever.

He continued stating that “[They] are thrilled to have signed another licensing agreement with Universal. Furthermore, the brand adds a completely new dimension to our branded game portfolio.”

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